Ad films nobody skips
Most company videos look copied from one another: a drone shot over the plant, smiling staff, string music. We make short films people finish watching, because they have a punchline. No crew, no shooting day, no location. Everything happens here: idea, picture, sound, edit and the versions for every channel.
Why this works differently from a shoot
Days instead of weeks
No shooting date, no location, no weather, no scheduling chain of camera, sound and cast. We write, generate, edit. What preparation costs on a classic shoot is here the actual work: the idea.
The punchline is the point
A spot without a punchline is an expensive slideshow. We build films around one sentence people repeat. That is the difference between a video someone shares and one that gets swiped away after three seconds.
Three formats, not one
Landscape for your website and YouTube, square for LinkedIn and Facebook, vertical for Reels, Shorts and TikTok. Subtitles are burned in, because most people watch without sound. You get everything finished, not one file to crop yourself.
No licensing traps
No stock music with usage limits, no cast contracts with expiry dates, no faces that turn up elsewhere in two years. What we hand over is yours, for as long and wherever you want.
The characters stay
A single spot evaporates. We create characters that come back, so individual videos turn into a series people wait for. Our own sitcom Gary & Linda is exactly that prototype.
We host it too
A film is only finished when it runs: compressed, with a poster frame, loading fast, embedded on your site. Since we build websites anyway, delivery does not end with a file in your downloads folder.
Trade fair films that work without sound
Product film, 3D visualisation, explainer or silent loop: we put what visitors need to understand on your booth screen. Large text, clear images and one message per sequence. If a character series fits your brand, we can also develop your own mini sitcom like Gary & Linda.
From the first sentence to the finished spot
The sentence first
We look for the one statement that should stick, then build backwards from it. Only once the punchline works do we talk about pictures. The other way round you get a pretty film with no effect.
A script down to the second
Fifteen seconds are planned second by second: when the line lands, where the pause sits, when the cut comes. You read the script before a single frame is generated.
Generate picture and sound
We generate takes until faces, timing and speech are right. That usually means several attempts, which is why the selection process is part of the quote and not a surprise on the invoice.
Edit, subtitles, end card
Subtitles placed exactly on the audio, your end card, your colours, your claim. Then the three formats and the compressed web version.
0:33How to judge what we can build
A wolpertinger cat eats wishes, a pigeon man weeps butterflies, a ski resort crashes through a cellar ceiling. No shooting day, no crew, no location - and still a handwriting of its own.
More films in the CAZ cinema
0:43THE LITTLE BIG RACE: 43 seconds at full throttle
Our real Casalini Sulky takes on big sports cars in a fictional race created with AI. This CAZ in-house production combines pace, recognisable characters and Bavarian humour. It shows how a familiar product can inspire an unexpected film for a website, trade fair or social channel.
Explore the film and our SulkyTrade fair films. Even when time is tight.
Product film, 3D visualisation, explainer or silent loop for your booth: we turn your message into a film that works without sound. Content with a tightly defined scope may be possible within a few hours, with the material ready, a clear brief, prompt approvals and capacity confirmed by us. We agree scope and timing before starting. Client work stays confidential unless explicitly approved for publication. A booth series like Gary & Linda is another option.
What should stick?
Tell us the one sentence your audience should remember. We build the rest around it - and if we think the idea does not carry, we will say so.
Frequently asked questions about ad films
What should stick?
Tell us the one sentence your audience should remember. We build the rest around it - and if we think the idea does not carry, we will say so.