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it-alien.de – Websites with an Italian soul

Our landing page for Italian hospitality: Gino the alien chef, a pizza UFO and twelve design directions lead visitors from a first impression to a website enquiry.

At a glance

  • Twelve distinctive design previews
  • Animated SVG scene with Gino and a pizza UFO
  • Fixed-price offer with a euro-lira switch
  • Direct enquiries to CAZ Labs

Background

it-alien.de is our own landing page for a specific service: websites for pizzerias, trattorias, osterias and other businesses with an Italian culinary or hospitality identity. The name is pronounced like the German word for Italy while also suggesting an alien. A chef from another world introduces the offer. The page addresses business owners and lists a fixed price of 999 euros before VAT. It presents possible visual directions, the proposed website package and ways to contact CAZ Labs.

The challenge

The page combines a deliberately playful presentation with practical orientation. Among the pizza UFO, Italian headings and cinematic references, visitors need to understand the offer: Which style suits my restaurant, what content is included and what happens next? The design selection also needs to reflect the variety within Italian hospitality. A traditional pizzeria, a modern wine bar and an ice-cream parlour each call for a different visual language.

Our solution

The implementation uses HTML, CSS and JavaScript. Its opening features Gino l’Alieno, complete with chef’s hat, moustache and hand gesture, alongside a pizza UFO above an illustrated village. SVG supplies the characters and landscape; motion, film grain and typography evoke a cinema poster. Twelve directly comparable design previews follow, ranging from a checked-tablecloth trattoria and the cinematic „Cinecittà“ concept to neon signage, a till receipt and a pink sports newspaper. An additional card offers a bespoke direction. Three steps explain the process through choosing, kneading and serving. The package lists a menu, opening hours, directions, contact information and an ordering form for the proposed restaurant website. Enquiries go to CAZ Labs by email or through caz.de.

A special detail

A price button switches between euros and the equivalent in historical Italian lire. A dedicated section connects the landing page with al-dente.ai and its AI Nonna. Font files are hosted locally. Separate layout rules accommodate different screen widths, while CSS also responds to reduced-motion preferences. Frequently asked questions use native disclosure elements. Visible focus outlines support keyboard navigation.

The outcome

Twelve named design previews let visitors compare different visual directions for Italian hospitality on one page.
The service package, fixed price, process and contact each have their own sections and navigation links.
Gino, the pizza UFO and cinematic styling turn the name’s wordplay into a consistent visual world.
The landing page brings together the website offer and directs prospective customers to CAZ Labs.
Two website designs from the IT-ALIEN gallery: Trattoria classica and Cinecittà

Twelve distinct design directions: a traditional trattoria meets Italian cinema in these two examples.

Tech used

Landing pageHospitalityWeb developmentSVG animationHTML & CSS

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it-alien.de – Websites with an Italian soul | CAZ Labs