CAZ exhibition guide
One message. Several screens. Appropriate versions.
A film for a landscape monitor does not automatically fit a portrait totem or wide LED wall. Collect the actual display formats before production and plan for them. The message should remain readable without emergency cropping or letterboxing during installation.
Start with the display and viewing distance
Alongside pixel resolution, establish aspect ratio, visible area and typical viewing distance. A screen at a meeting table serves a different purpose from a large surface above the stand. Give key text and imagery suitable sizes and margins, and inspect the result on a comparable display.
Make the message understandable without sound
Visitors may hear only part of the soundtrack or none of it. Content needs a visual logic of its own. Concise readable text and focused animation can carry the message; captions can support speech where needed. Sound is a deliberately planned layer coordinated with conversations and neighbouring presentations.
Design versions rather than blindly scaling
Portrait content often needs a different composition and text position. A wide LED surface may need different pacing from a small product screen. Plan a common content core with appropriate outputs. Logos, captions and important product details should not disappear at a display edge.
Check the actual playback chain
File format, frame rate, resolution and player must work together. Final checks include loop start, the end-to-start transition and player restart. CAZ creates films, animations and screen graphics and prepares them for the agreed playback setup. Test an export on the intended device before producing final versions.
Your preparation checklist.
- Collect every display format before production.
- Check the message without sound.
- Design portrait and landscape deliberately.
- Test looping and restart on the player.
Put the idea into practice.
Interactive site plan ↗Your fair is not listed? Your idea still fits.
Tell us about your products, visitors and date. We develop an application and content for your actual situation, including events outside this selection.
Discuss my exhibition project ↗From the first idea to the stand.
CAZ develops custom software, films and content for your presentation. We can also coordinate stand design and live delivery. Scope, equipment and responsibilities are agreed around your event.