CAZ exhibition guide
The second use starts after the show.
Useful exhibition content does not have to disappear after dismantling. Product finders, project maps and explanatory films can continue in sales or a showroom. Plan that second use when structuring the content and distinguish lasting information from event-specific detail.
Build modular content
Keep product descriptions, images, data sheets and presentation flow separate where practical. A new event may need a different introduction without requiring a new catalogue. Hall, stand number and daily programme belong to their own content, which can be removed or archived after the event.
Account for everyday sales use
In a customer meeting, someone may use a laptop rather than a large touchscreen. Text, navigation and media must work there too. Sales staff need quick access to a particular subject and may need a prepared selection. Establish the devices and workflows that will matter after the show.
Separate public and internal editions
Not every exhibition asset may be published online. Review rights, technical documents and confidential information again. A public edition can share the content core while using an appropriate selection and its own performance and interaction checks. Internal commercial information should not simply be hidden behind an inconspicuous menu item.
Make maintenance a defined responsibility
After handover, there needs to be a clear process for images, corrected copy and retired products. Agree which updates can be made directly and which require development. CAZ can prepare the application for continued use. Ongoing maintenance and additional functions are scoped separately.
Your preparation checklist.
- Identify later devices and locations.
- Separate event information from product data.
- Review rights for later publication.
- Assign responsibility and a process for updates.
Put the idea into practice.
Interactive site plan ↗Your fair is not listed? Your idea still fits.
Tell us about your products, visitors and date. We develop an application and content for your actual situation, including events outside this selection.
Discuss my exhibition project ↗From the first idea to the stand.
CAZ develops custom software, films and content for your presentation. We can also coordinate stand design and live delivery. Scope, equipment and responsibilities are agreed around your event.