CAZ exhibition guide
Good product data makes the application simpler.
A product finder is only as clear as the information behind it. Inconsistent names, units and image versions lead to confusing results. An exhibition catalogue should start with a manageable data structure and the information visitors actually need to make a choice.
Give each item a clear identity
Give each item a stable identifier and associate its name, summary, category and media with it. A changed display name should not break the image or data sheet link. Describe variants consistently. A product family and an individual item are different levels and should not accidentally become interchangeable filter choices.
Filter only comparable attributes
Define allowed values and units for every filter. An empty field does not automatically mean “no” or “unsuitable”. Resolve missing information or handle it explicitly. Matching rules need review by the relevant specialists. An attractive interface cannot compensate for incorrect product mapping.
Track media and permission
Each image and film needs an approved use. Establish whether it may appear only at the stand or also publicly online. Filenames alone are often insufficient. A simple media list connects product ID, file, description and approval status, making future updates traceable.
Agree imports and updates in advance
A structured table may be enough for an initial catalogue. Regular changes may justify an agreed integration. Use real sample data to test additions, removals and changed values. CAZ develops the application and appropriate import process; the product information needs a clearly assigned owner.
Your preparation checklist.
- Define stable product identifiers.
- Standardise units and filter values.
- Map images and data sheets explicitly.
- Test updates through a trial import.
Put the idea into practice.
Product catalogue & shortlist ↗Your fair is not listed? Your idea still fits.
Tell us about your products, visitors and date. We develop an application and content for your actual situation, including events outside this selection.
Discuss my exhibition project ↗From the first idea to the stand.
CAZ develops custom software, films and content for your presentation. We can also coordinate stand design and live delivery. Scope, equipment and responsibilities are agreed around your event.