Spielwarenmesse · Nuremberg
A large range is difficult to present fully on a stand. For Spielwarenmesse, we develop a digital catalogue that helps retailers find relevant products. Theme, age classification and use can structure the selection. The presentation complements physical products and gathers interesting releases for discussion.
Published edition
2 – 6 Feb 2027
Nuremberg · DE
Independent ideas from CAZ, not an organiser offer or existing client project. Check the organiser’s current dates before booking.
Here the application supports professional conversations with retailers. It should explain products, clarify differences and aid navigation. Manufacturer information on age, materials and use is reviewed and represented accurately. A playful presentation must not obscure it or imply unsupported suitability.
Three approaches for your project
A structured catalogue filters approved products using agreed attributes. Each item has images, concise information and, where useful, a demonstration film. Filters remain visible and can be reset in one step.
Enquire about this idea ↗Relevant items are added to a shared selection that the team can compare and extend. Connection to an ordering or sales system is planned separately; the shortlist itself creates no order.
Enquire about this idea ↗A short animation or filmed sequence shows a typical interaction. Visitors select the part that interests them, helping explain products whose value is not obvious from a packaging image.
Enquire about this idea ↗We need consistent product records, image rights, approved descriptions and filter attributes. Range versions and sample status are agreed. Unannounced products appear only in a suitably protected presentation with an agreed audience.
CAZ develops the catalogue and shortlist, designs the interface and can produce explanatory media. The exhibition edition can run locally. Staff have a simple route back to the full overview even when joining a conversation halfway through a selection.
The structure can continue in sales meetings or a showroom. Collections and media are updated selectively. A later retailer portal gets its own access and functions instead of mixing confidential terms into the public catalogue.
Tell us about your products, visitors and date. We develop an application and content for your actual situation, including events outside this selection.
Discuss my exhibition project ↗CAZ develops custom software, films and content for your presentation. We can also coordinate stand design and live delivery. Scope, equipment and responsibilities are agreed around your event.