CAZ exhibition guide
An exhibition application is more than a full-screen website.
At a stand, people interact while standing, often in a group and with little time. Loading an existing website onto a touchscreen can be a starting point. A useful conversation often needs a focused selection, a clear flow and content designed for this situation.
Start with the first decision
What can a visitor choose without an explanation? An application area is often clearer than an internal department name. Start with a few distinct routes and explain their purpose. Visitors should know what a choice leads to before tapping it. Detailed documents remain available without dominating the opening screen.
Design for hands and conversations
Large targets, clear return paths and readable text support use. Important functions cannot depend on mouse hover. Graphic selections get a labelled list alternative. Test the interface on the intended display: distance, mounting height and viewing angle matter more than an attractive laptop mock-up.
Plan for the next visitor
After a conversation, the starting point should be easy to find. A visible reset control is more reliable than a hidden gesture. An inactivity reset can help, but should be announced and must not unexpectedly erase an active selection. Shortlists, presenter mode and reset behaviour belong to the same planned flow.
Test content and operation together
Test more than whether a button responds. Check whether a new visitor understands the choices, a staff member can explore a question and the next visitor can start cleanly. Include sound, display format and loss of connectivity. CAZ can develop interaction, software and media together, with hardware and installation agreed for the project.
Your preparation checklist.
- Define three typical visitor tasks.
- Sketch the starting screen and return route.
- Provide a list alternative to graphic selection.
- Test real content on the intended device.
Put the idea into practice.
Product finder ↗Your fair is not listed? Your idea still fits.
Tell us about your products, visitors and date. We develop an application and content for your actual situation, including events outside this selection.
Discuss my exhibition project ↗From the first idea to the stand.
CAZ develops custom software, films and content for your presentation. We can also coordinate stand design and live delivery. Scope, equipment and responsibilities are agreed around your event.